Business purpose
- Which decision or workflow should improve?
- What business evidence would justify the experiment?
Data and technology
- Is relevant data available and permitted?
- Which integration and quality constraints matter?
Governance and risk
- Who remains accountable?
- What must be reviewed, logged or prohibited?
People and operating model
- Who will use, challenge and maintain the system?
- Which capability or process changes are required?
Experiment boundary
- What is the smallest safe experiment?
- What are the stop, adapt and scale criteria?